Skincare products are one of the top-selling products worldwide. Several brands have to face strict competition which demands ample marketing techniques to be employed for their brand development. Brand development involves various aspects but in the case of client-brand relationships, this includes brand recognition, creating market base, client retention based on trust, and enhancing brand sales.
Significance of Lotion Boxes
Lotions are one of the top-selling skincare products that require ample marketing techniques to be employed by the brands to attract customers. Custom lotion boxes play a significant role in effectively marketing this major skincare product in the following ways:
- Building Customer’s Trust
- Enhancing the Perceived Value of the Brand
- Enhancing the Shelf Appeal of the Brand
- Increasing Brand Recognition
Let’s have a deeper look into the marketing effectiveness provided by attractive custom lotion boxes.
Enhancing Brand’s Shelf Appeal
The shelf appeal of the brand can be increased by an attractive outlook which depends on five factors: Color scheme; Material; Design; Printing; and Finishing.
Cautiously picking the color scheme, design, and printing choice for a certain lotion brand will make it stand out on the shelf among other brands for customers to notice.
After noticing and picking the product of a particular brand, the customer would feel the texture of the packaging. Here, the material quality and finishing choice will play a major role in determining the brand’s perceived value.
Enhancing the Perceived Value of the Brand
The perceived value of the brand depends on the outlook and texture of the brand as mentioned before. If the color scheme, design, and printing are high-quality, it will certainly increase the perceived value of the brand. High-quality color, design, and printing demand ample investment in the product packaging by the brand. However, if other marketing factors are also taken care of, fine-quality product packaging sturdily establishes the brand’s worth in the highly competitive marketplace.
The other element that the customer will notice after opening the packaging to check out the product inside, is the built-in design features. These include elements such as pump holders, easy-to-open flaps, and dispensing mechanisms. These design features amplify the brand’s perceived value enough for a shopper to give that particular brand a try.
Building Customer’s Trust
After being impressed by a particular brand’s shelf appeal and perceived value, customers may want to buy the lotion. They may check the product inside before or after buying it. Although the buyer may check these two features while checking out the product, in both cases, he will be impressed by the two main features of the packaging:
The protection provided by the packaging to the enclosed product during transportation and storage will immensely impact customers’ trust in the brand. If the product is damaged, it decreases the customer’s trust in the brand. This depends on the material quality used in the packaging. Fine-quality material can be felt by its texture but the undamaged product inside will satisfy the customer enough to buy the product.
Product Information & Brand Messaging
Effective brand messaging and product information are other factors that build customer trust to purchase it. These are significant features to be noticed by first-time buyers and other people who may notice that product packaging through that buyer.
Increasing Brand Recognition
After buying the product, the last bit of trust then only relies on the product’s quality itself. But the work of effective lotion packaging is not done here. After the first-time buyer decides to trust the brand after being satisfied with the product packaging and the quality of the product itself, the packaging then will have to perform the last task of increasing brand recognition. This can be done if the customer decides to use product packaging for storing other things due to its high-quality storage. In the case of a fine-quality custom lotion box, the customer may use it to store small household things or the lotion bottle itself. Consequently, there are chances that other people might notice the packaging due to its appeal and they might check it out with all its features intact. This will certainly increase the chances of other people being impressed by the product enough to give it a try. From this point, a similar cycle takes place of appealing to another potential customer to be impressed by the brand, consequently boosting sales, building clientele, and increasing brand recognition. Packaging Mania offers services for custom-printed boxesincluding custom favor boxes in the United States, at market-competitive prices. Our satisfied patrons testify to our quality services.