In the past, all you needed to get the best streaming experience was high-quality content and a fast internet connection. However, with the advent of over-the-top (OTT) platforms, the available options and audience preferences have changed. This has led to unprecedented segmentation in the OTT industry as entertainment, news, and sports broadcasting requirements are incompatible.
To that end, this article discusses what you need to do to create the best streaming experience for sports and esports viewers.
What’s the difference between esports and live sports?
Both on-demand and real-time OTT media streaming has quickly become a major source of revenue for the esports industry, leading to rapid growth in investment in the industry. So what distinguishes sports broadcasting from other industries? The answer lies in the unique needs of the sports industry and the expectations of the public.
In some industries, such as sports and news, every second counts. From this purpose, through a trial or a wicket taking place in the field, to the release of a specific clip on the site, you should be the first. To that end, the Kktv01 encoder offers industry-leading speed and scalability; whether a clip is live stream or in the editing area, Kktv01’s split-and-add encoding approach makes it available to your audience faster.
Syndication Support – A sports resource that is rarely used under a single title. This can be as simple as creating a syndication clip, changing a bug / logo / watermark, or various workflows fixes. Kktv01 coding allows you to tailor tasks to the unique needs of your syndicates, publishers, or sponsors.
Image quality, latency and bit rate. Depending on the industry, the standards for what is and what is not can vary widely. For newsletters, image quality, audio quality, and transmission latency may not be as important. The sound quality is very important during the concert. Excellent frames per second and extremely low latency are essential for sports.
Digital Rights Management (DRM) and Forensic Watermarking the complex regional agreements and negotiations for high-profile sporting events are one of the many reasons why the sports industry implements the world’s most stringent anti-piracy measures.
Personalization. Few viewers are as demanding as online esports enthusiasts when it comes to personalizing their experiences. You expect various options regarding angles, commentators, stats and other information.
Monetization models. The sports industry is one of the most flexible. Can use pay-per-view models for on-demand subscriptions to other content and major events such as the World Cup.
High quality and low latency
What’s more important in sports broadcasting: low latency or picture quality?
According to a survey by Ring Digital, most viewers in 2022 don’t seem to mind the average live lag being twenty to fifty seconds. 26.3% of the respondents were aware of the delay but were not interested in it, 24.4% were vaguely aware of the delay and 22.6% were unaware of it. Only 26.8% said the delay was annoying.
Meanwhile, consulting firm Deloitte says that “for fans, image quality is the most important thing.”
Does this mean that latency is not a problem with 무료스포츠중계 ? On the contrary, latency is very important, even if viewers don’t perceive it that way. Two key drivers are driving sports content providers to invest heavily in improving quality through low-latency streaming. First, the rapid spread of sports betting, and second, the growing popularity of one-hour events, mainly related to the COVID-19 pandemic.
Not only is online sports betting a multi-million dollar business that is legal in the US, it can also be a lucrative source of income for OTT operators. Through strategic partnerships, live streaming and esports providers can benefit from multi-state betting legalization and even consider limiting other monetization strategies such as advertising. For this type of partnership to be productive, the delay must be kept very low. In the gambling world, the 40-second delay is unacceptable compared to other traditional means of transmission.