The operating system in the smartphone world has only 2 main competitors, IOS and Android. As the former is known for its tighter integration hence doesn’t need very powerful specs to match the high-end Android phones, but the latter is known to be having more and better features. And the market share shows why Android has the bragging rights! Nearly three-quarters of the market has been captured by Android, but even with just a quarter of the market share Apple is one of the most valuable companies in the world.
If we try to find out a particular feature that has exploded the smartphone market; it would be “Apps” unanimously. Nowadays there is an application for almost everything and the users keep searching for more to help them out. Everyone needs the solution on the fingertip these days and what better way to deliver them through an app! As there are majorly two platforms, hence the developers also try their hands on both platforms. The Android studio heavily relies on Java or Kotlin as an alternative for the programming language, while the iPhone app builder has a proprietary language designed for app development named Swift. Both have their advantages. Swift is easier to design and code, but Java has more readability. And as Android has a wide range of phones with different screen sizes, the development complexities are much more than in IOS. Android Studio helps in quickly generating multiple versions of an app for various devices but whereas, bigger projects make the Integrated Development Environment too complicated in the IOS app builder (XCode). If we come to the market share of the apps, it is the subset of the OS market share but an interesting takeaway is that, if we see segment-wise market share then it is clear that IOS leads in the USA only and the Asian and European markets are bombarded with Android apps.
Both IOS and Android have their pros and cons, it all depends on the user to find out what exactly is his/her preferences? To which side does his/her comfort level tip and which platform can meet criteria?